How to Make Money Online: The Basics?

Amelie Nelson's Avatar

Amelie Nelson

01 Mar, 2021 07:56 PM

Let's say you are looking to make money online and you have already designated a small initial investment budget, however you are a newbie to the world of online sales. The lack of knowledge on the subject leads you to manage your online business blindly and you run the risk of losing your small investment instead of generating profits

Here is a list of five steps to help you start your business online:

  1. Take time to get feedback on what you will sell or before launching it:

Don't rely on the claim of friends and family to validate that your product or service is salable. These people are likely to bond with you emotionally, and they are more likely to share the same ideas as you. Get market validation from potential customers who are not in your social circle.

A very effective way to get feedback from people is the application of surveys. If you are just starting out, surveys are an opportunity to find out what the customer expects from the product / service, and if you are already in business, surveys can help you know how the customer found out about your product or service and if it is willing to buy again and why.

  1. Have a website

In short, you must have a website, not only because of the obvious, which is to have a place on the Internet where your customers can go, but because this is a very important piece to build the digital footprint of your brand.

Three simple steps to have a professional website with which you can sell your products without having to spend all your money are:
Select a content management system (CMS).

Register a domain name and subscribe to a hosting service.
Customize your CMS with plugins and e-commerce themes.

  1. Know your competition and customers

Studying your competitor and complementary brands can be the key to your success. We recommend the use of search tools such as Similar Web to see what type of sites your potential client can visit, and based on this it will be much easier to propose your online sales strategies.

  1. Create a digital marketing and sales action plan

Currently there is a large number of social media that can help you get closer to your audience easily. You can start with one or two social media outlets that your audience is on, such as Facebook and Twitter.

Another effective and free marketing strategy is blogging. This strategy helps build content and a digital footprint for your brand. The more information of interest you give the consumer, the greater the feedback and commitment to your brand.

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